Degree-level apprenticeships - Market need

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Podcast - DLA market

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Understanding the market: Is there a demand or a need?

Use this self-assessment checklist to understand how best to determine whether there is a need or demand for DLAs in a given industry. Grounded in local and international best practices, it helps TEOs and employers work together to understand the opportunities that DLAs present.

Self-Assessment Checklist: Market demand

This self-assessment checklist is designed to support tertiary education organisations (TEOs), employers, and system leaders in New Zealand who are exploring whether there is a market for DLAs in a given industry.

Degree-level apprenticeships combine paid employment with academic study, typically in a three-way partnership between the learner, employer, and TEO. Before investing in programme development or rollout, it is essential to identify whether there is a genuine market for this model both from the perspective of industry needs and learner interest.

This checklist guides employers, education providers, and system leaders through the process of understanding market need across five key domains: industry skills demand, employer readiness, learner demand, system capacity, and international relevance. Each section includes diagnostic questions and brief explanations to inform practical decision-making.

Why this matters

The case for degree apprenticeships rests on their ability to meet real workforce demand. DLAs should begin with the needs of employers and are built around the roles that require higher-level skills. This theme explores whether DLA programmes are targeted to sectors with clear skills gaps, strong employment pipelines, and the potential to support in-work progression.

Why does this matter? Because effective DLAs depend on alignment between education and employment. If the qualification doesn’t meet a real market need or if the model can’t support learners already in work then you are more likely to see low uptake, poor retention, or limited impact. DLAs work best when they enable people to step up, not step away from the workforce.

Planning

  • Getting ready

    Find out if you are ready for degree-level apprenticeships

  • Admissions

    Check if your admissions processes are DLA ready

Guidelines

  • Guide for employers

    An introduction to degree-level apprenticeships for employers

  • Guide for apprentices

    An introduction to degree-level apprenticeships for learners

  • Guide for TEOs

    An introduction to degree-level apprenticeships for tertiary education organisations